Right now, BigCommerce is about the fastest growing eCommerce platform on the Internet. BC has a long list of features, they’re PCI compliant and have good tech support. What they don’t have, in my opinion, are great template designs. You can’t just pull one off the proverbial shelf and leave it as is – they’re too generic; your store will look like all the other stores whose owners are unwilling to have their template customized.
This is not a bash-BigCommerce article. This is a don’t-settle-for-a-generic-template article.
The good thing about the BigCommerce template system is that, for designers/developers, it is very straight forward. So once we at AMD had designed several BigCommerce stores we had learned the template layout system very well and were able to completely redesign the look and feel of any store, customize layouts and add enhancements, all in a relatively short time.
AMD offers Template Transformations for eCommerce merchants who want to step out of a generic template box and into a customized store on the BigCommerce platform without investing in a full-scale, from-scratch, custom design for their BigCommerce store.
The cost for our BigCommerce Template Transformations is about 25% of a completely custom BigCommerce Store with all the extra enhancements. This is easily affordable for merchants who are boot-strapping their way into the world of eCommerce.
BigCommerce is a great eCommerce platform and we highly recommend it. But we also recommend that merchants pull away from the generic template pack by having an AMD Template Transformation. Whether your store is already on BigCommerce or you’re getting ready to take the leap onto the BigCommerce platform, AMD’s Template Transformations will break your BigCommerce store out of the template box and put it ahead of the pack.
Click See our Template Transformations
So let’s say we’ve built your BigCommerce store with an extensive list of BigCommerce features. You’ve stocked your new BigCommerce store with products, written descriptions, keywords and accurate page titles. Now, before you launch your store and send out newsletters – stop! Take a look at your product photos. Did you go to a professional photo studio, hire a professional photographer to come to you, or did you take them yourself with your digital camera? Ask yourself this: what’s the first thing you see after your Google search locates a website that sells a product you’re searching for. If it’s a professional eCommerce store, you’ll see professional product photos, taken by professional photographers, being used in product listings and landing page banners. If you don’t, you’ll likely bounce from the site because you have doubts about the product or the store itself. Point is: Google, Yahoo, Bing and the rest all need keyword-rich content to see the products on your BigCommerce store. But it’s people who are going to buy your products and they see them with their eyes, not an algorithm. So, professional product photos are worth a thousand words in the buyer’s eyes. And as an eCommerce store owner, professional product photos can mean thousands more dollars in your pocket.
AMD recommends Lexicon Photo for professional product photos.
Earlier this month, Starbucks shocked the world by unveiling a new logo. This wasn’t the first time that the coffee giant stirred things up a bit (coffee, stir, get it?) but caffeine addicts, mommy bloggers and business analysts around the globe are still debating the merits and weaknesses of the new and “improved” Starbucks siren. Even if you couldn’t care less about Starbucks and the image they print on cups and napkins, their logo saga is a perfect example of why your company should choose professional logo design.
Logos are an indispensable feature of any business, from multi-million dollar corporations like Starbucks to local mom-and-pop establishments. We’re living in an age where personal and corporate branding is becoming more and more important every single day, and a logo—good or bad—can make or break a company. Even so, professional logo design is overlooked all too often.
The Importance of a Logo
If you were stranded in a foreign country and desperately wanted a cheeseburger and fries, you would instantly recognize a pair of McDonald’s golden arches on top of any building—even if you didn’t speak the language in that country. The instant recognition that McDonald’s has successfully developed is an easy way to see how a company logo can instantly separate one business from another. A professionally-designed logo will instantly separate your business from your competitors.
Choose Professional Logo Design
The reasons that some business owners decide against professional logo design vary. Some people truly believe that they can whip something up themselves. Other business owners purchase a generic, one-size-fits-all logo on the internet, adding their company name. Some people even let a “friend of a friend” create a company logo for them.
If any of those scenarios are routes you’ve taken yourself, consider this: your company logo represents your business and all it has to offer. Why should it be anything less than the best? Choose professional logo design and put your best foot forward!
